Yesterday, arts professionals from around Wisconsin gathered in the Capitol Theater at the Overture Center for the Arts to listen to Michael Kaiser, the so-called "turnaround king" and president of the Kennedy Center for the Arts. Many from the Madison Opera staff and board of trustees were in attendance. In a conversation moderated by Andrew Taylor, Kaiser touched on the key points from his book, "The Art of the Turnaround," encouraging us all to think big, plan ahead, and commit to a rigorous regime of institutional marketing. Most importantly, Kaiser reminded us that the the art we produce must be exciting and that in times of economic uncertainty, we must not flinch and cut programming, but rather devote ourselves even more aggressively to the production of beautiful, challenging art. That is always our mission, but it is also our surest stream of revenue which is often forgotten! To say the least, his talk has sent a positive jolt through the Wisconsin arts community. Here's some press on the event:
Tuesday, August 25, 2009
Michael Kaiser's "Arts in Crisis" Tour at Overture
Yesterday, arts professionals from around Wisconsin gathered in the Capitol Theater at the Overture Center for the Arts to listen to Michael Kaiser, the so-called "turnaround king" and president of the Kennedy Center for the Arts. Many from the Madison Opera staff and board of trustees were in attendance. In a conversation moderated by Andrew Taylor, Kaiser touched on the key points from his book, "The Art of the Turnaround," encouraging us all to think big, plan ahead, and commit to a rigorous regime of institutional marketing. Most importantly, Kaiser reminded us that the the art we produce must be exciting and that in times of economic uncertainty, we must not flinch and cut programming, but rather devote ourselves even more aggressively to the production of beautiful, challenging art. That is always our mission, but it is also our surest stream of revenue which is often forgotten! To say the least, his talk has sent a positive jolt through the Wisconsin arts community. Here's some press on the event:
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